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What We Do
Your company’s strategic marketing leader
The Otter Group, led by David Bikel, provides full-service CMO-level marketing leadership for businesses that are tired of wasting money on agencies that deliver campaigns but not results.
We don’t sell ads, campaigns, or one-off projects.
We become your company’s strategic marketing leader — guiding your brand, building long-term strategy, managing execution, tracking performance, and driving growth as if we were sitting in your office, on your payroll.
Marketing should increase revenue
Most marketing agencies operate on a simple cycle: create a campaign, launch it, bill the client, and move on.
No deep market research.
No brand development.
No long-term growth plan.
No accountability for results.
That’s why so many businesses burn money on marketing that looks good on paper but never actually increases revenue.
Why Most Marketing
Doesn’t Work
How We Do It Differently
At The Otter Group, we operate as your fractional CMO — not an agency.
We take ownership of your marketing direction, strategy, and execution with the same care and responsibility as a full-time internal executive.
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Our approach includes:
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Deep market research to understand your industry, competitors, and customer behavior.
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Long-term strategic planning that builds brand equity and predictable growth.
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Clear execution roadmap covering branding, digital, sales integration, and content strategy.
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Oversight of all marketing activities — internal teams, freelancers, and external vendors.
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Full accountability through transparent reporting and performance dashboards.
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Leadership-level involvement aligned with your business goals, not agency goals.
Why It Works
Your business finally gets consistent, measurable growth.
Because we work for you, not for ad spend.
Because we think like owners, not vendors.
Because when you have a real marketing leader — not just campaigns — your business finally gets consistent, measurable growth.
“In today’s world, if you don’t grow… you fall behind..”